Have you made the change to HTTPS? If not, it’s time that you do. Google is making it less and less desirable to have a plain old HTTP site, encouraging security and privacy for all.
For some time now, Google has been saying that it considers HTTPS as a metric for determining for page ranking, giving preference to HTTPS pages over HTTP pages. That means, all things being equal, a page using the HTTPS protocol will rank higher on Google rankings than a page unsecured with only an HTTP protocol.
But another upcoming change is that the Google Chrome web browser will start marking HTTP web pages with a big red X, showing the user that they are visiting an unsecure web page. Chrome already does this for pages that have an incorrectly configured SSL certificate.
So do you need to make the pivot from HTTP to HTTPS. We say “yes,” for all of these reasons.
- You will be protecting your users. If you are transferring personal information on a page, it is a must. It provides critical security and data integrity for your website and for your users who are exchanging data on that website. But even those pages which do not promote an exchange of information are vulnerable to intruders, who can see what and who is browsing your site.
- You will be protecting the integrity of your website. HTTPS protects your site from intruders.
“Intruders exploit unprotected communications to trick your users into giving up sensitive information or installing malware, or to insert their own advertisements into your resources. For example, some third parties inject advertisements into websites that potentially break user experiences and create security vulnerabilities.
“Intruders exploit every unprotected resource that travels between your websites and your users. Images, cookies, scripts, HTML … they’re all exploitable. Intrusions can occur at any point in the network, including a user’s machine, a Wi-Fi hotspot, or a compromised ISP, just to name a few.” (https://developers.google.com/web/fundamentals/security/encrypt-in-transit/why-https)
- Many new browser features are requiring the HTTPS protocol. Certain web apps cannot work without the HTTPS, so if you want to continue offering newer features and technology on your site, you’ve got to make the move to HTTPS.
- You will be protecting your SEO. For some time now, Google has given preference to HTTPS sites. Make sure you’re doing the best for your organization by protecting your Google ranking.