Are You Marketing Like It’s 1999?

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Rethinking Marketing Communications for Associations Perhaps nothing has changed as much in recent years as the marketing communications functions in our associations. Yet most of us in the nonprofit world have been slower on the uptake than our colleagues in the for profit world. The facts are these: people are very good at tuning out irrelevant […]

Find Out if You’re Ready for the CAE Test (Or Could Pass It Again!)

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The CAE examination – leading to the Certified Association Executive designation – is “designed to elevate professional standards, enhance individual performance, and identify association professionals who demonstrate the knowledge essential to the practice of association management.” Thus starts the premier study guide for CAE candidates. The credential is now held by more than 4,000 people […]