Print and Post: A Guide to Social Media Image Sizes

Posted on Leave a commentPosted in blog, marketing

Many of us use Canva.com or Adobe Spark to create graphics and images for our social media accounts. Their easy-to-use interfaces have revolutionized the digital marketer’s world (especially for communicators in associations who often wear two or three hats). But still, there are those times when I need to create graphics from scratch, using my […]

Survey Provides Details on Perpetual Payment Plans

Posted on Leave a commentPosted in blog, membership

This spring, enSYNC Corporation embarked on a study to find out how associations and nonprofits were using recurring dues and installment plans to collect dues and donations from their members. Today that study is published and it shows that a fair number of organizations are adopting perpetual payment models to engage their members and improve […]

Are You Marketing Like It’s 1999?

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Rethinking Marketing Communications for Associations Perhaps nothing has changed as much in recent years as the marketing communications functions in our associations. Yet most of us in the nonprofit world have been slower on the uptake than our colleagues in the for profit world. The facts are these: people are very good at tuning out irrelevant […]

Find Out if You’re Ready for the CAE Test (Or Could Pass It Again!)

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The CAE examination – leading to the Certified Association Executive designation – is “designed to elevate professional standards, enhance individual performance, and identify association professionals who demonstrate the knowledge essential to the practice of association management.” Thus starts the premier study guide for CAE candidates. The credential is now held by more than 4,000 people […]