Time to Switch to HTTPS

Time to Switch to HTTPS
Have you made the change to HTTPS? If not, it’s time that you do. Google is making it less and less desirable to have a plain old HTTP site, encouraging security and privacy for all. For some time now, Google has been saying that it considers HTTPS as a metric for determining for page ranking, ...

Why Custom is Cuckoo

Why Custom is Cuckoo
enSYNC has been in the business of software service and development for 20 years. In that time, association management systems have evolved from clunky LAN-based software with DOS code interfaces to online, web-based portals that are member-facing and accessible to staff from anywhere anytime. Yet still we hear of organizations attempting to create and develop ...

Are You Marketing Like It’s 1999?

Are You Marketing Like It’s 1999?
Rethinking Marketing Communications for Associations Perhaps nothing has changed as much in recent years as the marketing communications functions in our associations. Yet most of us in the nonprofit world have been slower on the uptake than our colleagues in the for profit world. The facts are these: people are very good at tuning out irrelevant ...