Print and Post: A Guide to Social Media Image Sizes

Print and Post: A Guide to Social Media Image Sizes
Many of us use Canva.com or Adobe Spark to create graphics and images for our social media accounts. Their easy-to-use interfaces have revolutionized the digital marketer’s world (especially for communicators in associations who often wear two or three hats). But still, there are those times when I need to create graphics from scratch, using my ...

Are You Marketing Like It’s 1999?

Are You Marketing Like It’s 1999?
Rethinking Marketing Communications for Associations Perhaps nothing has changed as much in recent years as the marketing communications functions in our associations. Yet most of us in the nonprofit world have been slower on the uptake than our colleagues in the for profit world. The facts are these: people are very good at tuning out irrelevant ...