Time to Switch to HTTPS

Time to Switch to HTTPS
Have you made the change to HTTPS? If not, it’s time that you do. Google is making it less and less desirable to have a plain old HTTP site, encouraging security and privacy for all. For some time now, Google has been saying that it considers HTTPS as a metric for determining for page ranking, ...

Demystifying Online Payment Processing

Demystifying Online Payment Processing
If you are like me, so many of the processes, features, and functionality of the internet seem much like wizardry. I don’t know how they happen, but I know that, most of the time, they do indeed happen. The world of payment processing is like that for me, and as I’ve talked to others this ...

Why Custom is Cuckoo

Why Custom is Cuckoo
enSYNC has been in the business of software service and development for 20 years. In that time, association management systems have evolved from clunky LAN-based software with DOS code interfaces to online, web-based portals that are member-facing and accessible to staff from anywhere anytime. Yet still we hear of organizations attempting to create and develop ...

Print and Post: A Guide to Social Media Image Sizes

Print and Post: A Guide to Social Media Image Sizes
Many of us use Canva.com or Adobe Spark to create graphics and images for our social media accounts. Their easy-to-use interfaces have revolutionized the digital marketer’s world (especially for communicators in associations who often wear two or three hats). But still, there are those times when I need to create graphics from scratch, using my ...

Survey Provides Details on Perpetual Payment Plans

01. September 2016 blog, membership 0
Survey Provides Details on Perpetual Payment Plans
This spring, enSYNC Corporation embarked on a study to find out how associations and nonprofits were using recurring dues and installment plans to collect dues and donations from their members. Today that study is published and it shows that a fair number of organizations are adopting perpetual payment models to engage their members and improve ...

AARC Estimates $100,000 Savings

AARC Estimates $100,000 Savings
Raise your hand if you are someone who believes that consultants bring a lot of hot air and not a lot of cold cash back your way for the trouble.  We sometimes have the perception that time spent reviewing our operations is not productive. But here’s one group who can point to real, tangible results. ...

Are You Marketing Like It’s 1999?

Are You Marketing Like It’s 1999?
Rethinking Marketing Communications for Associations Perhaps nothing has changed as much in recent years as the marketing communications functions in our associations. Yet most of us in the nonprofit world have been slower on the uptake than our colleagues in the for profit world. The facts are these: people are very good at tuning out irrelevant ...