AARC Estimates $100,000 Savings

AARC Estimates $100,000 Savings
Raise your hand if you are someone who believes that consultants bring a lot of hot air and not a lot of cold cash back your way for the trouble.  We sometimes have the perception that time spent reviewing our operations is not productive. But here’s one group who can point to real, tangible results. ...

Are You Marketing Like It’s 1999?

Are You Marketing Like It’s 1999?
Rethinking Marketing Communications for Associations Perhaps nothing has changed as much in recent years as the marketing communications functions in our associations. Yet most of us in the nonprofit world have been slower on the uptake than our colleagues in the for profit world. The facts are these: people are very good at tuning out irrelevant ...